Utah Strategy, Marketing, & Design Agency | Influencer Marketing Meets Retail: Subscription Boxes

In Stores Now: Subscription Boxes.

By Posted in - Uncategorized on January 18th, 2017 subscription box

There’s us! On the top right corner of the subscription box image. We love the way that Humble all-natural deodorant stands out with its vibrant purple color.

Subscription boxes takes elements from both retail and influencer marketing. Leveraging relationships with influencers can provide opportunities to collaborate with a subscription box. Doing so guarantee your product gets in the hands of thousands of people! Here’s how we approached subscription boxes with Humble Brands all-natural deodorant.

Niche product, niche influencers

Being a niche product, we knew working with niche influencers would be the best way to get the word out about Humble all-natural deodorant. In the process of gathering and vetting natural lifestyle influencers, we came across the Wellness Tribe. The Wellness Tribe is a monthly subscription box company that specializes in natural beauty products, superfood snacks, and healthy lifestyle items. It was a natural fit and we arranged for Humble to be featured in January’s revitalization box.

Results

Now that it’s January can safely saw that the subscription box route has paid off. Purchases and subscriptions have sky rocketed, which certainly had something to do with the 150+ people we reached through a subscription box.

What can subscription boxes do for you?

If you’re trying to get exposure for your product, we recommend working through subscription boxes. With Humble, we knew our all-natural deodorant would succeed once it got in the hands of the consumer. Subscription boxes helped us do exactly that.

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