Tempus came to Truss looking for help in creating a logo that creatively defines what they do and has multiple meanings. So our team went to work and came up with a variety of ideas. The favorites of those were chosen and altered to the companies liking. In the end they chose the natural signals concept. Using the familiar shape of signal bars and the hexagon of the Tempus constellation it illustrates the transfer of data around the world. The company has six satellites they use to collect their data we incorporated this into the logo as well with the six curves. The shape can also be seen as a sun, a snow flake, or the currents of the wind which all pertain to the Tempus company. With a strong logo like this the company will be remembered and easily recognized.