The Importance of Video Marketing.
We’re going to start this blog post with an insane stat – online video is 600% more effective as a marketing tool than direct mail and print combined. In a world where everyone is vying for real estate in a social media feed, video reigns supreme:
- Video content is anticipated to represent 74% of all internet traffic this year.
- Four times as many consumers would prefer to watch a video about a product than read about it.
- 54% of marketers say video marketing had a direct impact on their business.
Needless to say, brands need to produce video content if they want to keep up with competitors. Unfortunately, creating videos is a costlier process than writing a blog post or designing a static social media ad. Despite the costs, creating video costs is an essential component to building a successful brand.
Here are 3 reasons why you need to use video marketing.
Let’s be honest, marketing doesn’t work if there isn’t some kind of return on investment. Well, good news – 76% of businesses say that video provides a positive return! Consumers are much more likely to remember videos than other forms of advertisement, which means they’ll remember you when the time comes to purchase.
A quick note on video expenses. Keep in mind that your video doesn’t need to be perfect to be successful. Take Humble brands all-natural deodorant for example. Operating with a modest budget, Humble produced a simple video that generated over 2,000 views (not impressions) along with a considerable spike in sales.
Google Loves Video
When your website includes videos, visitors are much more likely to stay longer. The longer the time spent by visitors on your website, the more Google trusts you. After all, why would visitors stay on a website that isn’t quality? In fact, you’re 53% more likely to show up on Google if you have an embedded video on your website. Showing up on the first results page of a Google inquiry is the goal of every brand, and videos can help make that happen.
Remember that Google also likes it when you optimize your videos on Youtube. Take the time to write engaging titles and descriptions. Include clear calls to action, and pave the way for customers to easily take the next steps by providing appropriate links.
Mobile Users Engagement
Video and mobile are like two peas in a pod. There’s a reason why mobile video views increased by 400% from 2012-2014, and will continue to rise by 100% every year. Consumers love watching videos on the go, and are much more likely to engage with your video on mobile. Google reports show that smartphone users are twice as likely than TV viewers, and 1.4 times more likely than desktop viewers, to feel a sense of personal connection to a brand that shows video content on their devices.
Keep in mind that choice is everything when it comes to the mobile experience. Give your consumer choices, and tailor ads to be as specific as possible to your target demographic.
Also, definitely take the time to peruse the infographic below. It’s chalk-full of knowledge that will help you make your video marketing as impactful as possible.