We’re going to start this blog post with an insane stat – online video is 600% more effective as a marketing tool than direct mail and print combined. In a world where everyone is vying …Read More →
Posts By: teamtruss
Creative. Groundbreaking. Intuitive. These are words usually not associated with produce packaging – but they should be. Check out this graph comparing the demand for produce packaging from 2007-2017.
Like any product, when …Read More →
The whole point of social media accounts for businesses is to connect with audiences and develop brand personality. Developed brand personalities resonate with audiences, encourage loyalty, and attract new followers. Of course, accomplishing all this …Read More →
Let’s be honest – it’s been a rough two years for retail. We don’t want to scare anybody, but it doesn’t look like things are getting any better. There’s already been nine retail bankruptcies in …Read More →
Designing tangible, dimensional art is a whole different world compared to digital design. Fortunately for us, the queue wall signage we were tasked to create was for a pizza restaurant – a world we are …Read More →
When the Amazon Go Store was announced last year, many were skeptical. Including Target’s chief information and digital officer, Mike McNamara, who said “I’m quite happy for them to take the lead and, …Read More →
The Nintendo Switch just came out and has already sold a staggering 1.5 million units in its first week.
Mind you that this was a controversial product from the get go. Many were dubious about another …Read More →
Tom Bodett, spokesperson for Motel 6, was stuck with a short script during a radio spot almost 30 years ago. He read through the script and quickly needed to think of something to fill the …Read More →
Whatever team you supported (hopefully not the Patriots) in the Super bowl, there’s one thing that unifies us: commercials (even if you’re a Patriots fan). We can all come together and appreciate the beauty, absurdity, …Read More →
What is Influencer Marketing
Let’s answer that question you’re probably asking, “What is Influencer Marketing anyways?” If you’re dubious about influencer marketing, there’s one statistic that should change your mind: fewer than 25% of U.S. …Read More →